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Do I have to optimize every page in my website?
Simply stated, no. Is it best, yes. You have very limited time when someone lands on one of your pages to keep that visitor looking – about 4 seconds, according to the latest survey. The better optimized each page in your website, the more likely when a customer is searching, they will land on the web page that offers exactly what they are looking for.

The less time a visitor has to search through your web site to find what they are looking for, the more likely they are to become a customer. A few seconds of frustration and you may lose them to another website. With that said, you may choose to prioritize, employing SEO methods to your homepage and main section pages first.
>> Read more about why you don't need to submit your site to the search engines