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			HOME WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION GRAPHIC DESIGN DIRECT MAIL MARKETING STRATEGIES REPRESENTATIVE CLIENTS
		The proper keywords will support good search engine optimization, both on-page and in regards to link popularity. You may think your customer is searching for “Blue Widgets” because that’s what you offer. But in actuality, the keyword research we perform may tell you that your customers are searching for “Blue Shiny Metal WizzyWigs”. All along you may have been targeting the wrong keywords. This is why we call it SEO Target Marketing. So targeted keyword research is important, but why should I care what my competitors are doing? Depends on which competitors you are looking at - page 15 of Google? Well then yes, who cares. But if you are looking at your competitors on page 1 of Google – you need to know exactly why they have such great search engine positions, and how you can not only get there too, but what it takes to beat them using SEO! It is of vital importance to stay ahead of the game by monitoring your competitor’s search engine optimization strategies. >> What is a linking campaign and why should I have one?
		The Farrell Company • 93B Court Street • Plymouth MA 02360 • 508.747.3565